在网络时代的文学创作中,作品的中心地位开始让位于读者,市场需求决定了作品的销量,同时作品的畅销也使作家成为一个磁力场,吸引一大批读者前来消费,传统的话语伙伴关系转化为消费场域中的供需关系。文章从价值观的转型、创作实践的转型和作家身份的转型这三方面分析了网络文学中的作家明星化现象。 In the literary creation of the Internet age, the central position of the works began to give way to the readers. The market demand dictates the sales of the works. Meanwhile, the best-selling works also make the writer a magnetic field that attracts a large number of readers to come and consume. The traditional discourse partners Relationships translate into supply and demand relationships in the consumer domain. The article analyzes the writer’s star phenomenon in internet literature from three aspects: the transformation of values, the transformation of writing practice and the transformation of writer’s identity.