基于开发主客体的现实需求,初步探讨了呼伦贝尔非遗民俗文化旅游开发现状及其存在的问题。在此基础上,提出通过引入市场主导、政府引导机制、准确进行市场定位和科学规划、深度挖掘非遗民俗文化内涵、设计合理的旅游线路等开发思路,以期促进呼伦贝尔非遗民俗文化旅游开发的健康可持续发展。 Based on the actual needs of the development of both subject and object, this paper tentatively explores the status quo and existing problems of Hulunbeier non-traditional folk culture and tourism development. On this basis, it is proposed that the development of Hulunbeier non-heritage folk culture tourism should be promoted through the introduction of market-oriented mechanism, government guidance mechanism, accurate market positioning and scientific planning, deep excavation of non-heritage cultural connotation and rational design of tourist routes Healthy and sustainable development.