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市场调研的范围包罗万象,市场调研的方法也多种多样,但是合作社市场调研通常有以下几个步骤:(1)确定市场调研目标市场调研的目的在于帮助合作社准确地做出战略、经营和营销决策,在市场调研之前,须先针对合作社所面临的市场现状和亟待解决的问题,如产品销量、产品特性、广告效果等,确定市场调研的目的和范围。市场调研人员应当始终清楚地认识到其市场调研活动的目的:他们希望通过调研完成或知道什么?实践中,市场调研的目标往往是为了解决某个特定的问题,另一常见的目标是为使合作社能确认潜在的市场机会。合作社常常围绕这两种目标来设计市场调研计划、解决问题和确认机会。(2)确定所需信息资料市场信息浩若烟海,合作社进行市
Market research covers an all-encompassing range of market research methods, but there are many ways of market research, but cooperative market research usually has the following steps: (1) to determine the market research objectives Market research aims to help cooperatives accurately make strategic, business and marketing decisions Before the market research, we must first determine the purpose and scope of the market research in view of the current situation of the cooperative market and the problems to be solved, such as product sales volume, product characteristics and advertising effectiveness. Market researchers should always be well aware of the purpose of their market research activities: what do they hope to accomplish or know through research? In practice, the goal of market research is often to solve a specific problem. Another common goal is to make Cooperatives can identify potential market opportunities. Cooperatives often design market research programs around both goals to solve problems and identify opportunities. (2) to determine the required information and information Hao Haoyan sea, cooperatives to the city