全球的商旅市场高烧不退,但将商旅作为独立品牌发布的国家并不多,而澳大利亚旅游局10年前就萌生了这个意识,专门针对亚洲市场进行推广。每年的TABEE,对于参展商和购买商来说,本身就是一次奖励旅游。澳大利亚旅游局北亚洲区总经理倪建华表示:“10年的TABEE展不再是一场Trade Show,而是更人性化的Know How的过程,参与其中的每一个人都会觉得这更像是一次Team Building。” The business travel market in the world is highly prosperous, but not many countries have released the business travel business as an independent brand. Tourism Australia initiated this awareness 10 years ago and promoted it specifically for the Asian market. TABEE each year, for exhibitors and buyers, itself is a reward travel. Ni Jianhua, General Manager of Tourism Australia North Asia, said: “Ten years of TABEE is no longer a Trade Show, but a more humane Know How, and everyone involved will find it more like Once Team Building. ”