论文部分内容阅读
敏感的业内人士和用户发现,自去年起,在打得热火朝天的票据打印机市场上出现了一匹中国良驹——产自我国深圳的“四通”打印机,即“四通OKI5530SC”,其中“四通”为品牌,OKI已不再是从前的品牌字体,而只是作为一个型号与5530SC站在一起。这种看似细微的变化,反映的却是实质的内容——自产品牌“四通”打印机的诞生,它是四通二次创业的新葩劲旅,是四通集团“巨人同行”的发展战略结出的一大硕果。深通(深圳四通)打印设备有限公司曾作为四通打字机核心部分——打印机架的专业生产厂家,为四通打字机的生产立下汗马功劳。1996年10月,四通与OKI合作开发的高质量新型票据打印机——“四通OKI5530SC打印机”,开始在深通正式进行本地化生产。以推出“四通”品牌打印机为标志,深通进入崭新的发展时期。 OKI公司作为进入中国市场较早的票据打印机厂商,在银行等专业化打印机市场已经获得了相当大的市场份额,成为票据打印机的霸主,四通公司与OKI公司合作获得成功即是“巨人同行”战略获得成功的具体体现。转为本地化生产,正是吸取了“巨人”经验后自我消化的成果。
Sensitive industry insiders and users found that since last year, in a booming ticket printer market appeared a Chinese Liangju - produced in Shenzhen, China, “Stone” printer, “Stone OKI5530SC”, where “ Stone ”brand, OKI is no longer the brand of the past, but only as a model and 5530SC stand together. This seemingly subtle change, but it is the essence of the content - self-produced brand “Stone” printer was born, it is the second venture of the four new studios, is the development of “giant peer group” The strategy has come to fruition. Shenzhen-Stone (Shenzhen Stone) Printing Equipment Co., Ltd. was the professional manufacturer of the printing frame as the core part of the four-type typewriter, which made a great contribution to the production of the four-letter typewriter. October 1996, Stone and OKI to develop high-quality new type of paper printer - “Stone OKI5530SC printer”, the official start of the deep-localized production. To launch the “Stone” brand printer as a symbol, Shenzhen into a new period of development. As the earlier ticket printer manufacturers entering the Chinese market, OKI has gained a considerable market share in specialized printer markets such as banks and became the dominant printer of paper machines. The successful cooperation between Stone Company and OKI Company means “Giant Peer” A concrete manifestation of the success of the strategy. To local production, it is learned from the “Giants” experience self-digestion results.