2004年,低迷中的中国呼叫中心产业开始理性成长,其赢利能力被放在前所未有的重要水平。主动外拨呼叫作为新的企业市场营销手段越来越受到行业用户的关注。各行业呼叫中心一方面更重效果,使呼叫中心进入规范化管理、精细化管理阶段;另一方面更重效益,使主动电话营销倍受瞩目。同 In 2004, the sluggish Chinese call center industry began its rational growth and its profitability was placed on an unprecedented level. Active outgoing call as a new business marketing tools more and more attention by industry users. On the one hand, the call centers in various industries are more effective, enabling the call center to enter the stage of standardized management and meticulous management; on the other hand, it is more effective and the active telemarketing has drawn much attention. with