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备受关注的央视2009年春节联欢晚会落下帷幕,褒贬之声不一而足。但无论赞美者还是批评者,都不得不承认一个事实:数字化技术的运用,使牛年春晚的舞美和灯光设计达到了美轮美奂的程度,三维动画和巨大的多媒体背景运用,把奥运开幕式的局部画面搬进了央视大舞台,让亿万观众在享受一年一度亲情年夜饭的过程中,也享受了一道现代科学技术营造的精神大餐。春晚是电视晚会的一个缩影,它的内容、形式和技术运用流向代表了当今电视晚会发展的价值取向,其多媒体手段与电视综艺节目嫁接的范例昭示,在信息时代和网络时代,电视晚会已离不开数字化技术的支撑。换句话说,在荧屏上流行了几十年的电视晚会传统模式及其观众的审美体验,进入新世纪后业已被数字化技术逐渐取代。
The much-watched CCTV Spring Festival Gala concluded in 2009 with mixed voices. However, no matter how many critics or critics, they all have to admit the fact that the use of digital technology has enabled the dance and beauty of the New Year’s Eve and the lighting design to achieve magnificent levels, the use of 3D animation and a huge multimedia background to open the Olympic Games The partial picture has moved into the CCTV stage so that hundreds of millions of spectators enjoy the spiritual feast created by modern science and technology while enjoying the annual family dinner. Spring Festival Gala is a microcosm of the TV party. Its content, form and technology flow represent the value orientation of today’s TV gala. The example of its multi-media approach to TV variety shows clearly shows that in the information era and the Internet era, the TV party has departed Do not open the digital technology support. In other words, the traditional model of television show and the audience’s aesthetic experience have been popular on the screen for decades. After the advent of the new century, digital technology has gradually replaced the traditional experience.