企业营销文化是贯穿于企业整个营销活动过程中的一系列文化理念、指导思想以及与营销理念相适应的规范制度等的总称。在新时期,企业家的经营活动要自觉体现先进企业营销文化的前进方向,就必须做到以下三点: 一、企业家要成为先进企业营销文化的培育主体企业营销文化建设的最终目标是将少数人的思想变成群体的 Corporate marketing culture is the general term of a series of cultural concepts, guiding ideologies and norms that are compatible with marketing concepts throughout the entire marketing process of an enterprise. In the new period, entrepreneurial activities should consciously reflect the advanced marketing culture, we must do the following three points: First, entrepreneurs should become the leading enterprise marketing culture culture The ultimate goal of enterprise marketing culture is to A few people's thoughts become a group