论文部分内容阅读
近年来,民俗文化作为中国传统文化的重要组成部分,在新农村建设之中发挥着积极作用,随之而来出现的是民俗文化的旅游开发这个现实问题。本文尝试以浙江省台州市黄岩区“宁溪二月二灯会”这个民俗活动为切入点,首先对宁溪“二月二”做简介,然后对其开发现状以及现存问题加以审视和分析,最后就其如何推广与运作提出具体的对策性建议,即必须摒弃“政府主导、企业参与”、“旅游搭台、经贸唱戏”等传统思路,只有通过政府主导、企业营销、民众参与,进行有独创性的策划和包装,民俗文化旅游才能真正得到民众和市场的认同。
In recent years, as an important part of traditional Chinese culture, folk culture plays an active role in the construction of new countryside, followed by the reality of tourism development of folk culture. This article tries to make a brief introduction to Ningxi “February 2 ” with the folk activity of Huangyan District, Taizhou City, Zhejiang Province, “Ningxi February Lantern Festival ”, and then to review its current development status and existing problems And analysis, and finally put forward specific countermeasures on how to promote and operate it, that is, we must abandon the traditional thinking of “government-led, enterprise participation” Marketing, public participation, have a creative planning and packaging, folk culture and tourism can be truly recognized by the public and the market.