随着近几年电视媒体前进步伐逐渐放慢,电视媒体的发展从过去的快速增长进入到一个持续稳定的平台状态,尽管速度降低了,但是竞争却是越发激烈。随着竞争在强度、力度、广度、深度上不断的加剧,各电视机构都加大马力梳理自己、了解对手、分析观众、摸清市场、研究竞争环境;对频道 With the gradual slowing of the progress of the television media in recent years, the development of the television media has entered a sustained and stable platform from its rapid growth in the past. Although the speed has been reduced, the competition has become fiercer. As competition continues to intensify in intensity, intensity, breadth and depth, all television agencies step up their efforts to sort out themselves, understand rivals, analyze audiences, find out the market and study the competitive environment.