不知从什么时候开始,中国大地上迅速掀起了一股不大不小的“洋名热”,弄得洋名满天飞,且不说个人取洋名,一些企业也纷纷被寇以洋名,以至于漫步一些城市街头。诸如“梦迪莎”、“福尔摩斯”等光怪陆离的洋名和明显带有殖民化色彩的庸俗化招牌几乎举目可见。 一些企业缘何热衷于取洋名呢?据分析,除了追求怪诞、一味猎奇之外,一个重要的原因恐怕是为了扬名而取洋名。 I don’t know when it started, China’s land quickly set off a modest “foreign reputation,” causing foreign names to fly, and not to mention individuals to take foreign names. Some companies have also been nicknamed by foreign names. Some city streets. The bizarre foreign names such as “Dreta” and “Holmes” and the vulgarized signboards with obvious colonial colors are almost visible. Why are some companies keen to take foreign names? According to the analysis, in addition to the pursuit of bizarre, blindly curiosity, an important reason is probably to name foreigners.