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8月13日,据《新民晚报》报道,上海新闻出版局发布《新媒体环境下上海市民阅读现状调查报告(2010-2011)》。这个阅读报告显示:上海市民阅读时各媒介的使用率从高到低依次排列是,图书、网络、杂志、报纸、手机、手持阅读器。传统纸质媒体平均使用率最高。有75%的被调查者认为纸质读物(包括书、报、刊)具有最好的阅读效果。“不使用阅读器”的市民占了35.9%,认为网络读物和电子读物等数字化产品具有最佳阅读效果的受访者却分别只有14%和10.5%。
On August 13, according to the Xinmin Evening News, the Shanghai Press and Publication Bureau released the Survey Report on Shanghai Citizens’ Reading Status in the New Media Environment (2010-2011). The reading report shows that Shanghai citizens read the media from high to low in order of use, books, the Internet, magazines, newspapers, mobile phones, handheld readers. The average utilization rate of traditional paper media is the highest. 75% of respondents think paper readings (including books, newspapers, periodicals) have the best reading effect. Only 35% of the citizens of “Readerless” accounted for 14% and 10.5% of the respondents who thought that digital products such as online reading materials and electronic reading materials had the best read performance.