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2010年广州成功举办第16届亚运会,对当地旅游业的影响是深远的:城市旅游品牌的大幅提升、游客与外汇在短期间骤增、现代化城市建设的突飞猛进以及旅游业综合实力的不断加强。亚运会为广州城市旅游业带来了机遇,然而,出炉不久的亚运会审计报告,公布了8个场馆所涉及的规操作行为,对广州旅游业的可持续发展也带来了挑战。因此,需要采取相应的解决方案,力求将亚运旅游资源开发最大化。
The successful hosting of the 16th Asian Games in 2010 in Guangzhou has far-reaching impact on the local tourism industry: a substantial increase in tourism brands in cities, a surge in tourists and foreign exchange in a short period of time, a rapid development of modern urban construction and continuous enhancement of overall tourism industry strength . The Asian Games brought opportunities to the urban tourism industry in Guangzhou. However, the unveiled Asian Games audit report released the regulations and practices involved in the eight venues and posed challenges to the sustainable development of Guangzhou’s tourism industry. Therefore, we need to adopt corresponding solutions to strive to maximize the development of Asian Games tourism resources.