近年来,随着竞争环境的日益变化,开发竞争优势已成为组织谋求生存与发展的一种途径。风起云涌的世界经济已使得传统的竞争机制(如:价格优势、技术优势、独特的产品)越发失去了已有的效用。一、竞争优势的本质竞争优势被定义为两个主要的因素。首先,一个公司的竞争优势来源于公司的顾客。一个生产高质量产品 In recent years, with the ever-changing competitive environment, the development of competitive advantage has become a way for organizations to seek survival and development. The surging world economy has made traditional competitive mechanisms (such as price advantages, technological advantages and unique products) more and more lose their usefulness. First, the nature of competitive advantage Competitive advantage is defined as two major factors. First, a company’s competitive advantage comes from the company’s customers. A production of high quality products