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需求增长速度大幅下滑;随销售渠道的下沉与西移,区域竞争更加激烈;政策主流从促进汽车消费向推动结构调整转变;整车厂商地位强势,看起来,汽车流通行业仍面临诸多挑战。中国汽车市场在经历了2009年、2010年两年爆发式增长和2011年遇冷急刹的巨大波动后,在2012年上半年继续保持低速增长态势,进入“高位盘整”阶段。从外部环境看,汽车流通行业仍面临诸多挑战。它们分别是:国民经济增速放缓,需求增长速度大幅下滑;随销售渠道的下沉与西移,区域竞争更加激烈;政策主流从促进汽车消费向推动结构调整转变;整车厂商地位强势,对经销商运营影响较大。在整车厂商快速扩张、经销商网络及经销商运营规模不断扩大的趋势下,突然
The growth rate of demand dropped sharply. With the subsidence and westward shift of sales channels, the regional competition was fiercer. The mainstream of policies shifted from promoting automobile consumption to promoting structural adjustment. The status of vehicle manufacturers was strong. It seems that the automobile circulation industry still faces many challenges. After experiencing explosive growth in 2009 and 2010 and rapid fluctuation in 2011, the Chinese auto market continued its slow growth in the first half of 2012 and entered the stage of “high consolidation”. From the external environment, the automotive industry is still facing many challenges. They are as follows: the slowdown of the national economy and the sharp drop in the rate of growth of demand; the fierce regional competition with the sinking and westward movement of the sales channels; the change of the policy mainstream from promoting automobile consumption to promoting structural adjustment; Dealers have a greater impact on the operation. In the rapid expansion of vehicle manufacturers, dealer networks and dealers operating scale continues to expand, the sudden