论文部分内容阅读
旅游文学是以旅游活动为基础而产生的一种独特的文学形式,历来旅游名地都与文学存在着千丝万缕的联系。充分开发和利用旅游文学资源,有助于提升旅游地的知名度,吸引大批客源,因而长期以来被视为旅游市场营销的有效途径之一。该文结合旅游文学的内涵,就旅游文学与旅游市场营销之间的互动关系进行了探索,并就如何二者的互动发展提出了若干策略,以促进旅游业的发展。
Tourism literature is a unique literary form based on tourism activities. It has always been inextricably linked with the existence of literature. The full exploitation and utilization of tourism literature resources will help to enhance the popularity of tourist destinations and attract a large number of tourists, which has long been regarded as one of the effective ways of marketing tourism. Based on the connotation of tourism literature, this article explores the interactive relationship between tourism literature and tourism marketing and proposes some strategies to promote the development of tourism.