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本文选取以新闻报道为主的网络媒体(含新闻网站和商业网站:新华网、人民网、新浪网、搜狐网、腾讯网)为主要研究对象,观察和分析新兴媒体作为社会机构是如何顺应、发动和组织公众参与,整合各类网络素材进行国庆报道并实现创新。同时,本文通过中西网络新闻报道的比较分析,试图反思和探讨国庆报道中的缺失。本文研究发现:中国网络媒体在国庆报道中将以人为本的互动设计理念转化为实际运作,使得互联网成为众民狂欢的公共空间,得以描绘出“中国人”作为集体符号的幸福时空。但不足之处也是明显的:首先,各大网站在新闻策划、主题设计上仍显雷同,创新不足,在内容选择、互动挖掘等方面仍显保守,形式单调;其次,网络作为新兴公共空间的批判精神未有展现,比如,各网络媒体在报道精神上普遍缺乏内省的勇气和展望的理性;再次,从国际环境看,我国互联网报道的影响力仍旧偏弱,中西方网络空间仍未形成有效的对话和沟通。
This article chooses the network media (including news websites and commercial websites: Xinhua News Agency, People’s Daily Online, Sina.com, Sohu.com, Tencent.com), which mainly focuses on news reports, as the main research object, observes and analyzes how emerging media as a social institution complies, To mobilize and organize public participation, integrate all kinds of network material for National Day reports and achieve innovation. In the meantime, this article attempts to reflect and probe the flaws in the national report through the comparative analysis of the news reports of both China and the West. This study finds that: in the National Day report, the Chinese online media transforms the people-oriented interactive design concept into practical operation, making the Internet a public space for public revelry, which can depict the happy time and space for the “Chinese” as a collective symbol. However, the shortcomings are obvious: First of all, the major websites are still similar in planning and theme design of the news, lacking in innovation. They are still conservative and monotonous in terms of content selection and interactive excavation. Secondly, the network as an emerging public space For example, the online media generally lack the courage and foresight rationality of introspection. Thirdly, from the perspective of the international environment, the influence of Internet coverage in China is still weak and the cyberspace in China and the West has not yet been formed Effective conversation and communication.