树立传播者的良好形象“媒介形象通常指媒介的社会形象,是公众对媒介所持有的观点看法,是媒介消费者对于媒介的知觉性概念,是由媒介外在和内在的特征和风格构成的,常常经由公共宣传、广告和公共关系等有意识的树立或更正的。”大众传播效果的形成受多种 Establish a good image of the communicator “media image usually refers to the social image of the media, is the public view of the point of view held by the media is the media’s perception of the concept of media, media by the external and internal characteristics and style Constructed, often consciously established or corrected through publicity, advertising and public relations. ”" The formation of mass communication effects is affected by a variety of