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拓展客源市场是旅游业发展的关键。面对旅游市场的激烈竞争,开发迟、起步晚的新宁旅游区如何扩大客源市场显得尤为重要。一、旅游市场拓展的影响因素旅游市场的拓展涉及到旅游地域系统、客源市场系统及周邻旅游区的空间布局三个方面。旅游地域系统作为旅游对象和旅游设施的综合体,它包含着旅游资源、旅游生态环境、旅游接待设施、旅游区内交通等要素,决定着旅游项目的供给能力,因而是旅游市场拓展的基础。客源市场系统受到旅游地域系统的制约,如旅游资源结构影响着旅游者行为结构,进而影响到目标市场结构;区域经济状况与至旅游区的距离影响客源的空间分布,区域经济发达、距离
To expand the tourist market is the key to the development of tourism. The face of fierce competition in the tourism market, the development of late, starting late Xinning tourist area how to expand the source market is particularly important. First, the impact of tourism market expansion Tourism market expansion involves the tourism area system, the source market system and the spatial layout of the tourist area around three aspects. As a complex of tourism objects and tourist facilities, tourism geographical system contains the elements of tourism resources, tourist ecological environment, tourist reception facilities and traffic in tourist areas, which determine the supply capacity of tourism projects and thus form the basis for tourism market expansion. The tourist market system is restricted by the tourism geographical system, for example, the structure of tourism resources affects the behavior structure of tourists and further affects the target market structure. The regional economic conditions and the distance to tourist areas affect the spatial distribution of tourists, the developed regional economy,