论文部分内容阅读
电视机客厅“霸主”的地位已岌岌可危。2013年2月,调研公司捷孚凯(GFK中国)公布了一份关于电视以及平板电脑的销售报告。报告显示,平板电脑销量持续上升,电视销量持续下降。据统计,每户家庭平均拥有六个以上带屏幕/显示屏的设备,包括电视机、PC、平板电脑、手机等等。另外,报告指出,一年多来,人们已经习惯利用第二屏幕(平板电脑)浏览社交网络、与网友聊天、关注社会新闻和朋友近况等。数据显示,三年内,平板电脑的销量已经由44万台增长到2012年的360万多台,而且这种增长趋势远没有结束。市场预计,到2015年,第二屏幕将会取代电视机屏幕成为家庭生活中的“第一屏幕”。
TV living room “dominance ” status has been precarious. In February 2013, research firm GfK (GFK China) released a sales report on TVs and tablets. The report shows that tablet sales continued to rise, TV sales continued to decline. According to statistics, each household has an average of more than six devices with screens / displays, including TVs, PCs, tablets, cell phones and so on. In addition, the report pointed out that for more than a year, people have become accustomed to using the second screen (tablet PC) to browse social networks, chatting with netizens, paying attention to social news and friends’ current status. Data show that within three years, sales of tablet PCs from 44 million units to 2012 increased by more than 3.6 million units, and this growth trend is far from over. The market predicts that by 2015, the second screen will replace the TV screen to become “the first screen ” in family life.