根据我国首次发布的“中国中小企业经济发展指数”的研究结果,“市场组织能力弱”已经成为中小企业发展中的最大障碍。因此,提升中小企业市场竞争力的一个重要方面,就是采取正确的战略和策略,提高市场组织能力,积极开展营销创新。笔者认为,根据中小企业的现状和自身特点,通过推 According to the research results of the “Economic Development Index for Small and Medium-sized Enterprises in China” first published in our country, “weak market organization ability” has become the biggest obstacle to the development of SMEs. Therefore, an important aspect of enhancing the market competitiveness of SMEs is to adopt the correct strategies and tactics, enhance the ability of market organization, and actively carry out marketing innovation. In my opinion, according to the current situation of SMEs and their own characteristics, through the push