名牌战略热遍全国。有人说这是历史的必然,符合市场发展规律;有人说这是一阵风,一哄而起必将一哄而落,不要赶时髦。究竟怎样看待20世纪80年代中后期以来至今不衰且势头似乎越来越猛的席卷中国大地的名牌战略热呢?这是经济学必须回答的一个既有理论意义更有实际意义的重大问题。 Brand strategy is hot all over the country. Some people say that this is a historical necessity and is in line with the law of market development. Some people say that this is a gust of wind and every move will surely come to an end. Do not rush. How do you view the brand-name strategic fever that has engulfed the land of China since the mid-to-late 1980s, and it seems that the trend is still fiercer? This is a major issue that economics must answer, both theoretically and practically.