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当前电视新闻沉溺于对新媒体报道方式、内容、趣味等的跟风,带来的是核心价值的迷失,主流性在日见浅薄、琐碎甚至庸俗的报道中不断削弱。因此,电视新闻创新在借鉴新媒体长处的同时,更应该回归本我,深挖潜能和优势,实现从形态创新到语态创新、反常性选择到感染力追求、反映者到建设者的转型升级,从而进一步提高传统主流媒体的影响力、公信力和感染力,制作推出更有作为、更有意义、更受欢迎的新闻作品。
At present, television news is addicted to following the way, content and taste of new media reports, bringing about the loss of core values. Its mainstreaming is constantly weakened in daily reports of shallowness, triviality and vulgarity. Therefore, while drawing lessons from the strengths of new media, TV news innovation should return to itself and explore potential and advantages. It should realize the transformation from modality innovation to voice innovation, abnormal choice to appeal, and the transition from reflectors to builders So as to further enhance the influence, credibility and contagion of the traditional mainstream media and make more and more meaningful and popular news pieces.