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最近一段时间,惠而浦在中国大有“趁热打铁”的架势。自8月宣布控股合肥三洋之后,2013年9月10日,惠而浦在上海召开品牌定位暨新品发布会,宣告重新“逐鹿中原”的野心。在此次发布会上,惠而浦推出涵盖冰箱、洗衣机和厨房电器等数个品类的家电。其中,“洗衣房系列”洗衣机、“清新系列”洗衣机和“国粹系列”冰箱,都是针对中国市场专门推出的产品。“洗衣房系列”洗衣机拥有“洗衣+储物+预洗”三位一体的独特设计,针对中国家庭“分给”洗衣机面积不会太大的特点,将储存洗涤液等洗涤用品的空间整合在洗衣机
Recently, Whirlpool in China has a lot of “strike while it is hot” posture. Since the announcement of the holding of Hefei Sanyo in August, Whirlpool held a brand positioning and new product launching conference in Shanghai on September 10, 2013, announcing the ambition of reinvigorating the Central Plains. At this press conference, Whirlpool introduced several categories of appliances, including refrigerators, washing machines and kitchen appliances. Among them, “laundry series ” washing machine, “fresh series ” washing machine and “nationalist series ” refrigerator, are specifically for the Chinese market launch of the product. “Laundry Series ” washing machine has a unique design of Trinity washing storage + pre-wash “, washing machine for washing liquid such as Chinese family ” points to "washing machine will not be too large The space is integrated in the washing machine