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面对世界经济全球化和文化多元化的状况下,现代招贴设计在体现功能性的同时,具有本土化独特魅力的设计已成为时代的主旋律。由此,通过对地域文化的探索,了解地域文化的魅力及地理环境和人文历史对地域文化的影响及各地域所呈现出的文化差异特色。通过对地域文化与招贴设计进行分析比较,由此探索本土化设计的方法,首先要求设计者对地域文化要有足够的了解。其次从地域文化中概括提炼具备地域特色视觉表达语言,关注招贴设计前言动态,通过运用现代招贴设计的理念和表现手法对这些概括来的地域文化载体符号进行重构和解构形成具有本土特色的新的符号和表现形式。并为本土化招贴设计的理念和方法提供源源不断地精神力量。
Faced with the situation of global economic globalization and cultural pluralism, the design of modern poster design, while reflecting the functionality, has the unique charm of localization design has become the theme of the times. Therefore, through the exploration of the regional culture, we can understand the charm of the regional culture, the influence of the geographical environment and human history on the regional culture, and the cultural differences in different regions. By analyzing and comparing the regional culture with the design of the poster, we should explore the method of the localization design by first asking the designer to have a sufficient understanding of the regional culture. Secondly, it summarizes and extracts the visual expression language with regional characteristics from the regional culture, pays attention to the foreword dynamic of the poster design, reconstructs and deconstructs these generalized regional cultural carrier symbols through the use of the ideas and expressions of the modern poster design, and forms the new local characteristic Symbols and expressions. And provide a steady stream of spiritual strength for the idea and method of localization poster design.