论文部分内容阅读
硝烟未尽,战火重燃。尽管中国主流客车制造商还未从苏州客车展和上海客车展的纷争喧嚣中摆脱出来,4月份的第九届国际公路水运交通技术与设备展(中国交通展)很快又成为其品牌营销活动的重要舞台。在前两个车展中缺席的大金龙和字通客车不约而同地择地北京启动其年度品牌活动——宇通打出了“金牌价值连城”新主题,大金龙引用欧美电视连续剧的做法为品牌活动冠名为“发现之旅第二季”。竞争不仅仅只在国内。就在北京客车展热热闹闹举行之际,这些中国客车制造商已把战火燃到同期举办的俄罗斯车展上,在那里,宇通客车、海格客车、大金龙、小金龙、福田客车又开始了另一番厮杀。
Smoke is not done, the war rekindle. Although China’s mainstream bus manufacturers have yet to emerge from the chaos of the Suzhou Bus Show and Shanghai Bus Show, the Ninth International Trunk & Water Transport Technology and Equipment Exhibition (China Transportation Fair) in April soon became its brand marketing activity Important stage. Golden Dragon in the first two auto shows and word-pass buses invariably choose to Beijing to start its annual brand campaign - Yutong hit the “gold priceless priceless city,” the new theme, big dragon quoted the practice of European and American television series for the brand activities The title is “Discover the second season ”. Competition is not just in the country. Just as the Beijing Bus Show broughed, these Chinese bus manufacturers have burned their flames to the Russian auto show held over the same period, where Yutong Bus, Hagie Bus, Daikin Dragon, Little Golden Dragon and Foton Bus started to reopen Another fight.