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2003年的春天开始,有一个名字对营销环境的改变是震撼性的,这个名字就是“非典”。或者“SARS”。现在非典已经过去,但它对于整个社会经济文化的影响无疑是深远而深刻的。尤其是非典触发了中国企业对于慈善活动的热情,加快了中国企业接受慈善观念的速度,加速了慈善事业(公益事业)在中国的发展。那么,非典期间企业的慈善活动有什么特点?它们是否有效?是否有需要改进的地方?应该如何改进?
The beginning of the spring of 2003, there is a name change in the marketing environment is shocking, the name is “SARS ”. Or “SARS ”. Now that atypical pneumonia has passed, its impact on the entire social economy and culture is undoubtedly profound and profound. In particular, atypical pneumonia triggered the enthusiasm of Chinese companies for charity activities, accelerated the rate of Chinese companies accepting philanthropic ideas and accelerated the development of philanthropy (philanthropy) in China. So what are the characteristics of corporate philanthropic activities during SARS? Are they effective? Are there any areas for improvement? How should they be improved?