论文部分内容阅读
在当前报纸市场已经基本饱和的情况下,我国报纸的竞争已经进入到白热化的阶段,报纸的内容从90年代追求“厚报”(资讯的大而全)向如今追求“厚度”(深度及细分)转变;而报纸的经营也由以广告为支柱向以活动带动经营,跨界创新、延伸产业链条的思路上转变。随着报业在产业化经营的道路上加快步伐,许多报纸开始频繁涉足活动策划的领域,并以此来制造新闻卖点提升品牌影响力。活动策划已成为报纸
In the current newspaper market has been basically saturated circumstances, competition in our newspaper has entered a white-hot stage, the contents of the newspaper from the 90’s to pursue “thick newspaper” (information from the large and all) to the pursuit of “thickness” (Depth and subdivision); and the operation of the newspapers also changes from the idea of advertising-driven operations to activities, cross-border innovation and extension of the industrial chain. As newspapers accelerated their pace of industrial management, many newspapers began to frequently engage in the planning of events and used them as news outlets to enhance brand influence. Event planning has become a newspaper