本世纪初以来,房地产极度繁荣,泡沫越发膨胀,成为真正的“暴利行业”。在这样的背景下,很多报社也开始深涉其中,不仅仅只是作为房产广告的承载体,而是成为了房地产项目的策划者、开发者、销售者,还形成了一个很特别的词——报业地产。作为报业转型的一条重要路径,报业地产承载了报业的太多期望。在一些报业集团,来自房地产的收入甚至已经超过了报纸主业。报业地产运作的优势来自哪里?报业地产在当前形势下有 Since the beginning of this century, the real estate has been extremely prosperous, and the bubble has become more and more inflated, making it a real “lucrative industry.” In this context, many newspapers began to be deeply involved, not only as a carrier of real estate advertising, but as a real estate project planners, developers, sellers, but also formed a very special word - Newspaper real estate. As an important route for newspaper transformation, newspaper real estate carries too much expectation of newspaper industry. In some newspaper groups, revenue from real estate has even outnumbered the newspaper industry. Where are the advantages of newspaper real estate operation? Newspaper real estate in the current situation