市场营销理论中先进的理念可以植入语文教学,通过理论建构,对“营销式”语文教学的内涵、以学生为中心的核心思想进行阐述,在建构中对各对应要素进行了分析、界定和耦合,并建立了生本位的“营销式”语文教学思想的实践策略。 The advanced concepts in marketing theory can be implanted into Chinese teaching. Through the theoretical construction, the connotation of “marketing-style” Chinese teaching and the student-centered core idea are elaborated. Corresponding elements are analyzed in the course of construction, Define and couple, and set up a practice-oriented strategy of “marketing ” Chinese teaching thought.