一位宇航员曾说:“从太空看地球,只是一个美丽的球体。看不到那些人为画上的国境线……”这句话背后的意思不言而喻。而如果是一个营销人站在宇宙遥望地球,会不会说:“从太空看地球,只是蓝色和白色,没有标语、没有广告……”从宏观看世界,人们的步伐往往比希望慢了几步,企业的LOGO至多只能在探月照片报道页面的角落出现,但我相信所有商业巨鳄都希望自己的品牌能够覆盖整个地球。那些还在地球仰望苍穹的营销人会不会责怪新传播发展过慢?我想答案是否定的。因为一旦踏上 An astronaut once said: “Looking at the Earth from space is just a beautiful sphere. It is self-evident that the meaning behind the phrase” people can not see the borderline ... “ If a marketer stood looking at the earth in the universe, would he not say: ”Looking at the Earth from space is only blue and white, there is no slogan, no advertising ... " From the macroscopic view of the world, the pace of people tend to be more than hope A few steps slower, corporate LOGO at most can only appear in the corner of the lunar photos photo page, but I believe all the business giant want their brand to cover the entire planet. Will marketers who still look up at the sky on Earth will blame the slow development of new communications? I think the answer is no. Because once set foot