市场的不断成功使得客户越来越关注和认可卫视整合传播。那么这一新的媒介投放模式当初是怎样形成,今后又将如何发展呢? 一、卫视整合传播的形成背景 1、省级台联播 20世纪90年代中后期,宝洁、哈六等一批企业率先在省级台进行广告投放,取得了不错的市场业绩,省级台的作用逐渐凸显。可以说宝洁起初进入中国市 The continued success of the market makes customers more and more attention and recognition of the integration of satellite TV. So how did this new mode of media launch form in the future and how will it be developed in the future? I. Background of the formation of the integration of TV and radio stations 1. Provincial-level Taiwan Union Broadcasting In the mid-to-late 1990s, a group of enterprises such as Procter & Gamble and Harbin Six took the lead Advertising at the provincial level, has achieved good market performance, the role of provincial-level platform gradually highlights. P & G can be said to enter China at first