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文章将营销领域的STP策略引入到图书馆学科嵌入服务中,通过描述学科服务的市场边界轮廓,将全市场按照用户对象、嵌入服务内容、学科发展规划等标准进行细分,形成不同特征的细分市场,然后结合用户需求的层次性、图书馆自身的能力水平及其竞争情况选择能够为之提供优良服务的目标市场,并为目标市场中的目标用户量身定制差异化的学科嵌入服务定位,图书馆利用一切可能的途径、手段与工具聚焦于这一定位进行有效传递与推广,逐渐将学科嵌入服务做大做强。
The article introduces the STP strategy in the marketing field into the library subject embedding service. By describing the market boundary of the subject service, the whole market is subdivided according to the criteria of user object, embedded service content and disciplinary development plan to form different characteristics Market, and then combine the level of user needs, the library’s own level of competence and its competitive situation to choose the target market can provide excellent services and target customers in the target market tailored differentiated disciplines embedded service positioning , Libraries use all possible ways, means and tools to focus on this position for effective delivery and promotion, and gradually embedded into the service of the discipline bigger and stronger.