在整顿和规范市场价格秩序过程中,与“法治”同样重要的是“德治”。商业道德构成了对经营者利用价格手段追求利益最大化行为的重要约束条件。规范化的市场价格秩序必须建立在经营者公平、合法和诚实守信的价格理念和商业道德基础上。先进的价格理念和商业道德的形成是一个在渐进中逐步提升的过程。 In the process of rectifying and standardizing the market price order, “rule of virtue” is just as important as “rule of virtue.” Business ethics constitutes an important constraint on the operator’s pursuit of maximum benefits through price means. The standardized market price order must be based on the fair, legal, honest and trustworthy price concept and business ethics of the operators. The formation of advanced price concepts and business ethics is a gradual process of gradual improvement.