电视公益节目的类型纷繁复杂,广义来讲,电视公益节目是指以电视为传播媒体,节目性质是为公共利益服务,即宗旨更多地在于服务大众而并非仅为经济利益的所有节目。当然,对于电视公益节目,人们更多地还是从狭义的角度来考虑,往往觉得电视公益节目的内容要包含“扶危济困、关爱他人、助人为乐、无私奉献”等利他成分。因此,狭义来讲,“电视公益节目是指以电视媒体作为传播媒介,以谋求社会公众利益为出发点,关注、理 The types of TV programs are numerous and complicated. Broadly speaking, TV programs refer to television as the media. The nature of the programs is for the public interest, that is, the purpose is to serve more the general public rather than all programs of economic interest. Of course, for the television public service programs, people think more or more narrowly. They often think that the contents of the television public service programs include the altruistic ingredients such as ”helping the poor, caring for others, helping others and helping others with selfless dedication“. Therefore, narrowly speaking, ”TV public service programs refers to the television media as a medium, in order to seek the public interest as the starting point, attention, reason