学校简介是说明学校的基本情况、带有对外宣传性质的一种应用文体。从实践层面看,这一文体的使用频率极高,几乎每所学校都有自己的“学校简介”。从文体功能来看,这一文体除了从字面上直接传递学校的地理位置、历史沿革、师资力量、科研水平、重要地位、发展前景等基本信息之外,还隐含着读者看不见但能体会到的“潜台词”——本校是一所值得你选择的好学校。从这个意义上讲,学校简介亦具有广告文案的一些特质。 The school profile is to explain the basic situation of the school, with an external promotional nature of an application style. From a practical point of view, this style of use is extremely high, and almost every school has its own “school profile.” In terms of stylistic functions, this style not only directly transmits the basic information such as the geographical location, historical evolution, faculty strength, level of scientific research, important position and development prospect of the school, but also implies that the reader can not see but can understand To “subtext ” - our school is a good school you choose. In this sense, the school profile also has some of the characteristics of ad copy.