抗战时期是中国近现代广告业发展的艰难时期,由于日本的入侵,国内市场受到战争的冲击,广告业受到了严重的影响,但却呈现出时代的特色,对唤起民众抗战具有重大的作用。 Since the war of resistance against Japan was a difficult period for the development of modern and contemporary Chinese advertising, the domestic market was hit by the war due to the invasion of Japan. The advertising industry was severely affected, but it showed the characteristics of the times and played an important role in arousing the people’s war of resistance.