议程设置理论是新闻传播学中的一个重要议题,是大众传播媒介达到其传播效果,影响社会的重要方式。一方面,传播者通过对议程的主动设置,积极地引导受众,以达到其所需的传播效果,另一方面,在传播过程中,受众也同时对传播者产生一定的反作用,从而影响到议程设置理论的调整和再设置。进而使大众传播达到最佳效果。 Agenda setting theory is an important issue in journalism and communication and an important way for the mass media to reach its dissemination effect and influence society. On the one hand, the communicator actively guides the audience through the active setting of the agenda so as to achieve the desired communication effect. On the other hand, in the process of communication, the audience also has a certain adverse effect on the communicator, thus affecting the agenda Set the theory of adjustment and reset. So as to achieve the best effect of mass communication.