无论国内外,媒体转型一直是令传统媒体颇为头疼的问题。相较其他国际主流电视台,英国BBC在数字业务上探索早、起步快,有许多值得借鉴学习的地方。作为公共电视台,英国政府希望BBC能承担更多社会责任;从市场经营方面来看,BBC也面临着增加营业收入的挑战。其中,积极参与新媒体 Media transformation has always been a headache for the traditional media both at home and abroad. Compared to other major international TV stations, the British BBC has explored the digital service earlier and faster. There are many places worth learning from. As a public television station, the British government hopes that the BBC can assume more social responsibility. From a market perspective, the BBC also faces the challenge of increasing its revenue. Among them, actively participate in new media