中国传媒业正面临着新时期一个特殊的发展阶段,传媒业运作本身到了需要思考、需要改变的时期。这种改变事实上不是一个发展目标、功能目标的简单规定,而是整个经营体制、生产方式、生产流程基于新的发展需要的一种重新建构。对各个传媒的竞争而言,谁大谁小,谁强谁弱,在于谁对于这样一个发展阶段的把握和运用。我国的行业期刊无论 The media industry in China is facing a special stage of development in the new era. The operation of the media industry itself has reached a period of time that needs thinking and needs to be changed. This change is in fact not a simple stipulation of a development goal or a functional goal but a reconstruction of the entire operating system, mode of production and production process based on the new development needs. For each media competition, who is young, who is strong, who is weak, lies in the grasp and application of such a stage of development. China’s industry journals no matter