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记者:意大利的企业是怎样适应社会的变化、市场的变化,并取得成功的?乔治教授:在变化的社会和市场,意大利企业的选择是什么?前面曾提到过,企业家不能搞防御战,要主动出击,要主动跑在前面去,决不能跟在别人后面跑。这就是要从另一侧面介绍国际营销与“企业的选择”。做为一个企业在寻求市场时,不能仅仅盯住国内市场,盯住国内的消费者,而是眼睛要向外,要迈出国门。对于意大利企业家来讲,不是你愿意不愿意迈
Reporter: How did Italian companies adapt to changes in society, changes in the market, and achieved success? Professor George: What are the choices of Italian companies in changing societies and markets? As mentioned earlier, entrepreneurs cannot engage in defensive warfare. To take the initiative to attack, we must take the initiative to run ahead and we must not run behind others. This is to introduce international marketing and “enterprise selection” from another side. As a company looking for a market, it should not just stare at the domestic market and stare at domestic consumers, but must look outwards and take steps to go abroad. For Italian entrepreneurs, you are not willing or willing to take