陷阱一：过度造名。一些企业不是致力于提高产品质量，而致力于创造和经营某种概念。过度造名的案例有不少，成也广告败也广告。陷阱二：盲目多元化。一些企业在没有掌握应有知识和信息的前提下盲目决策，在没有足够资金准备的前提下盲目上马，在没有合适人选的条件下盲目委任 Trap one: over-fame. Some companies are not committed to improving product quality, but are committed to creating and operating a concept. There are a lot of cases of over-making of fame and fortune, advertising and advertisements are lost. Trap two: Blind diversification. Some enterprises do not have the necessary knowledge and information under the premise of blind decision-making, in the absence of sufficient funds to prepare blindly launched under the conditions of the absence of suitable candidates blindly appointed