“企业的优势,首先是产品是否有优势,而产品优势恰恰是通过市场份额来体现的。” 这是到杭州民生药业集团公司采访,总经理竺福江开门见山亮出的观点。 作为一家具有70年历史的综合性制药企业,既有原料药,又有制剂,品种多,质量过硬,新产品开发能力强,这些都是优势,如何尽快让这些优势转为市场优势?总经理竺福江提出,要着力抢占市场、开发市场、创造市场,让“营销”这一龙头率先舞起来。 “The advantage of a company is whether the product has an advantage or not. The product advantage is precisely reflected by market share.” This is an interview with the Hangzhou Minsheng Pharmaceutical Group Company, and the general manager Yan Fujiang has come to the right point of view. As a comprehensive pharmaceutical company with a history of 70 years, both raw material medicines and preparations, many varieties, excellent quality, and strong ability to develop new products, these are all advantages. How to turn these advantages into market advantages as soon as possible? Ruan Fujiang proposed that it is necessary to focus on seizing the market, developing markets, and creating markets, so that the leader of “marketing” can take the lead in dancing.