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随着我国经济的稳步向上发展,发展旅游服务产业也成为了政府支持的重要内容。调整旅游结构与完善旅游产业布局也需要加强对于土特产品的品质要求。以湘西地区的土特产为例,要实现增加土特产品吸引力、提升产品附加值的目的,做好土特产包装设计的相关研究则显示出巨大作用。由此,本文便从湘西旅游土特产的包装现状与问题出发,并着重提出具体的包装设计方法技巧,以期为各位读者提供参考。
With the steady development of our economy, the development of tourism service industry has also become an important part supported by the government. Adjust the tourism structure and improve the layout of tourism industry also need to strengthen the quality requirements for native products. Taking the native products in western Hunan Province as an example, it is very important to improve the attractiveness of native products and increase the added value of products. As a result, this article starts from the current situation and problems of the packaging of tourism native products in western Hunan and puts forward the specific packaging design method skills in order to provide reference for all readers.