就像建筑楼房,要先打地基,再起楼层,最后封顶一样。“盖楼计划”的核心思想就是:以产品带品牌。即诉求产品本身,同时营造品牌氛围,最后树立品牌精神。如果说2002年中国的汽车市场百花齐放的话,那么北汽福田的异军突起,就是这万紫千红中一道独特的美丽景致。而这景致,也与一个包含着合作、努力和创新的故事有关。 Just like building buildings, it is necessary to hit the ground first, then rise to the floor and finally cap the same. The core idea of ​​“Gates Project” is: take the product with the brand. Namely appeal to the product itself, while creating a brand atmosphere, and finally establish the brand spirit. If in 2002 China’s auto market flourishing, then the sudden emergence of Beijing Foton Futian, is a unique beauty of this colorful scene. And this view, but also with a co-operation, efforts and innovation related to the story.