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体育界有一句被重复了无数次的话“体育离不开宣传、宣传离不开体育”,点明了体育界与体育新闻界两位一体的紧密关系。但是,体育界与体育新闻界的关系似乎从没有真正理顺过,发展至今则表现为体育假新闻增多,甚至为此而诉诸法律。 新闻的真实性是第一位的,出现假新闻首先是记者的责任,不能用任何理由来辩解。但分析一下体育新闻现状不尽如人意的原因,则有助于我们从源头堵住这股既危害体育界也危害体育新闻界的浊流。 首先是体育新闻资源供求关系的失衡。体育记者人数和新闻媒体用于报道体育的时间或版面之多,是别的行业或领域根本无法相比的。这就造成了一个很大的矛盾,即体育新闻资源的相对不足和体育新闻需求的相对庞大。于是,名媒体在这场僧多粥少的新闻大战中,各展其能,有的甚至用歪招、损招,以求挖到“独家新闻”,招徕读者,扩大报纸发行量,最起码也要填满版面。体育假新闻正是在这一背景下开始增多的。 其次是体育界和体育新闻界对对方的行业规律缺乏尊重和了解。这在体育新闻界主要表现为思维的单一性,以胜败论英雄;在分析问题时先入为主,倒果为因,自相矛盾。这自然使体育界人士难以接受和服气。在体育界人士方面,则表现为对记者抱有一种戒备心理和功利性目的,较少顾及记者的工作特性和利益?
The sports world has been repeated numerous times, “Sports can not be separated from publicity, publicity can not be separated from sports,” point out the sports industry and the sports press close unity between the two. However, it seems that the relationship between the sports sector and the sports media has never really been straightened out. As far as its development so far, it has been manifested in an increase in sports counterfeit news, and even resorting to laws for this purpose. The authenticity of the news is the first one. Fake news is the responsibility of reporters in the first place and can not be justified on any grounds. However, analyzing the current situation of sports news is not satisfactory, it will help us to plug this source from the source of both endanger the sports community as well as endanger the sports media turmoil. The first is the imbalance between supply and demand of sports news resources. The number of sports reporters and news media used to cover sports as much time or layout as other industries or areas simply can not be compared. This has created a great contradiction, that is, the relative lack of sports news resources and the relatively large demand for sports news. As a result, the media in this scathingly few news wars, each exhibition its ability, and some even use crooked trick, loss of trick in order to dredge “exclusive news”, attract readers, expand newspaper circulation, at least to fill Full layout. It is in this context that sports fake news starts to increase. Followed by the sports and sports media on the other’s lack of respect for industry laws and understanding. This is mainly manifested in the sports press as the unity of thinking and the victory or defeat of the hero. When analyzing the problems, the principle is preconceived and the result is contradictory. This naturally makes the sports community difficult to accept and serve. In the field of sports people, the performance of a warning psychology and utilitarian purposes for journalists, less care about journalists’ job characteristics and interests?