随着电视媒体竞争的日益加剧,省市电视台面临前所未有的竞争压力。在其寻求自救之路的过程中,主持人的本土化成为一个重要的关注点。受众往往对于与自身息息相关的文化现象报之以相对浓厚的兴趣,而节目主持人风格的本土化则是驾驭这种优势,吸引受众的眼球,以求在媒体泛滥的今天寻求一个突破点。 With the increasing competition in the television media, provincial and municipal television stations are facing unprecedented competitive pressure. In the process of seeking self-help, the host localization becomes an important concern. The audience often reported a relatively strong interest in cultural phenomena that are closely related to themselves. However, the localization of the host style is to control this advantage and attract the attention of the audience so as to seek a breakthrough point in today’s media overflowing.