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新闻传播技术的发展、媒体格局的变化以及新媒体自身的属性使得新媒体形成了新的话语语境以及与传统媒体不同的话语形态,并影响到新闻传播形成新的新闻样态。潜状态下的新闻显化速度加快,新闻与新闻评论的边界日益模糊,以及新闻事件改变媒介议程,新闻文本低俗化、娱乐化、随意化成常态,危机传播难以控制等种种现象说明,我们应在规范媒体竞争的同时,培养和提高受众媒介素养,以应对新媒体话语语境的变化。
The development of news media, the change of the media pattern and the new media’s own attributes make the new media form a new discourse situation and different discourse forms with the traditional media, and influence the news dissemination to form a new news style. Under the latent state, the speeding up of the news display, the blurring of the boundary between the news and the news commentary, and the fact that the news events change the media agenda, the vulgar news texts, entertainment, randomization into normality, and the crisis control are difficult to control illustrate that we should While standardizing media competition, we should cultivate and raise the audience’s media literacy in response to changes in the context of the new media discourse.