随着知识经济和全球一体化经济的到来,企业形象已成为企业发展无形的宝贵资产。企业的发展越来越依赖于良好的企业形象的推动。塑造良好的企业形象,已成为企业实现市场经营目标,赢得竞争优势的战略环节。在企业界,“内强素质,外塑形象”的口号此起彼伏。一些大公司以 With the advent of a knowledge-based economy and a globally integrated economy, corporate image has become an invisible and valuable asset for the development of enterprises. The development of enterprises depends more and more on the promotion of good corporate image. Creating a good corporate image has become a strategic part of the enterprise to achieve the goal of market management and gain competitive advantage. In the business world, the slogan of “strong internal quality, plastic image” comes one after another. Some big companies