新常态下我国居民消费结构趋于稳定,而交通通信类消费表现出持续增长的势头。消费结构的变化有以下的特征:消费主体从以家庭为中心转向以个人为中心;消费对象从以商品为主转向以服务为主;消费的效用评价从客体的物转向主体的人;消费的价值表达从物质消耗转向意义创设。为适应上述变化,相关政策导向应重视对消费者的教育、对消费者预期的管控、消费存量内部的结构变化和培育农村市场等。 Under the new normal, the consumption structure of residents in our country tends to be stable, while consumption in transportation and communication shows a momentum of sustained growth. The change of the consumption structure has the following characteristics: the main body of the consumer turns from the family as the center to the individual; the consumer object shifts from the commodity-based to the service-oriented; the utility of consumption evaluates the object from the object to the subject; the consumption Value expression shifts from material consumption to meaning creation. In order to adapt to the above changes, the relevant policy guidance should pay attention to the education of consumers, the control of consumers’ expectation, the structural changes in the stock of consumption and the cultivation of rural markets.